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Product Update

What’s New in Spectre? Development Update: January 2026

Posted
Jan 27, 2026
Table of contents
The marketing grind ends now.

Discover a world where estate agency marketing is effortless and extraordinary.

Over the last few weeks, our product teams have been rolling out a range of improvements across Spectre Social, Websites, Lettings, Property Reports, and Print — all focused on helping you move faster, stay consistent, and present a more professional brand, without adding extra work to your day.

From planning social content in advance and driving more traffic to your website, to refining how your site looks and making it easier to reach landlords at scale, these updates are designed to remove friction and help your marketing work harder in the background.

Here’s what’s new in Spectre this month.

Spectre Social 

Share any social post imaginable, in no time.

Posting properties is important, but staying visible, trusted, and relevant takes more than listings alone. With Custom Posts, you get a growing library of professionally designed social posts, built specifically for estate agents.

From market updates and legislation changes to team introductions, local insights, and seasonal moments, you’ll always know what to post. And it’s already designed for you.

Plan your content in advance with story scheduling.

You can now schedule Stories to go out at a specific date and time, so you’re not relying on last-minute posting. Plan ahead, stay consistent on social, and keep your brand showing up regularly to help grow and retain your audience.

Drive buyer traffic straight to your website.
Agents on Street.co.uk can now link property social posts directly to their own website listings, helping more buyers see your brand, not just the property.

Multiple caption footers for multi-branch agents.
Set up different caption footers for each branch and choose the right one when posting or running social automations so enquiries are always routed to the right office.

Spectre Websites  

Highlight trusted brands, without the effort.

Use the new company logo library to add well-known brands like Rightmove, Zoopla, and OnTheMarket. Logos are sized and formatted automatically, so your site looks polished without extra setup.

More ways to customise your website. 

You now have nine new website sections to choose from, giving you more flexibility over how your site looks, reads, and guides visitors.

That includes a new blog feature section, making it easier to surface your latest articles and local insights alongside your listings, plus new hero, testimonial, content, and feature sections to help you highlight what makes your agency different.

Control spacing, section by section.
You can now control the padding on individual website sections, choosing from small, medium, or large. That means less empty space where it’s not needed, and more control over how your site flows.

Crop your logo perfectly, without leaving Spectre.
A new logo cropper lets you adjust padding and sizing directly in the website builder. If your logo looked too small before, you can now fix it in seconds, no external tools needed.

Edit header text colours to match your brand.

You can now change the colour of header text across your website using your existing brand colours, giving you more control over how your site looks and feels.

Make it easier for website visitors to find and follow you.
You can now add links to your social channels directly in the website builder, helping visitors quickly find, follow, and stay connected with your brand.


Property Reports 

See how Property Reports are being used across your agency.

Get a clear view of how Property Reports are being used across your team, so you can understand what’s working, spot opportunities, and guide adoption with confidence.

Spectre Lettings 

Reach more landlords faster with bulk title deed purchases.

When landlord details aren’t already on file, you can now bulk-buy title deeds as part of your lettings campaign, saving time, reducing admin, and helping you reach more landlords in one go.

Spectre Print (Direct Mail)

A simpler way to select properties for campaigns.

The All Properties page has been rebuilt to make creating campaigns quicker and more intuitive. You can now filter and select properties in a single step, with improved search and new filters like “previously marketed,” so it’s easier to target the right homes without extra clicks.

Every update in this release is designed to make Spectre easier to use, more powerful, and more connected — so you can manage your marketing in one place and spend more time winning business, not juggling tools.

All of these improvements are live and ready to use now. And there’s plenty more on the way as we continue building Spectre around how agents actually work.

Follow us on LinkedIn for the latest updates, product showcases, and insights.

The marketing grind ends now.

Discover a world where agency marketing is made effortless and extraordinary… arrange a no-obligation demonstration now to see any of the products in the Spectre suite.