Having just opened at the end of October last year, the Wimbledon branch of Winkworth headed by Branch Manager Rosie Osman and Directors Mana Legha and Gabriela Legha, quickly made use of Spectre’s suite of award-winning marketing tools to let locals know there was a new agency in town. The team officially joined Spectre in November 2021, and Winkworth Wimbledon quickly saw immediate success from their prospecting efforts with Spectre’s software services. In the first half of 2022 alone, the value of properties listed from Spectre letters was £2.95m...
From scatter-gun to total control
Despite quickly joining our roster of agencies after they opened, Rosie and her team did their fair share of manual prospecting before reaping the benefits from Spectre. Their tactic of logging onto portals, checking the land registry and scouring Google Street View by hand, were extremely labour intensive and weren’t targeting the right people at the right time.
“Spectre has enabled us to have more of a controlled approach to prospecting rather than scatter gunning various locations with business cards, etc.”
Using our market-leading tools to create a more focused prospecting strategy means the Wimbledon team can target the properties that are most likely to come to the market, as well as maximise their ROI with a more selective approach to canvassing.
Tools for the future of estate agency, today
While we're constantly adding new features to Spectre, the tool that the Wimbledon branch has quickly seen massive results from is our recent Spectre A.I. property selection. Accurately predicting which properties will come onto the market next has helped Rosie and her team optimise their marketing budget and increase their success rate plenty.
Similarly, our 20:20 (or sold-in-your-area) tools have helped the Wimbledon team make sure their prospecting efforts are always hitting the bullseye. While our intelligent software automatically creates an expandable catchment area based on one postcode, agents can change the shape of the net to include a certain property they want to hit.
“I’ve drawn all sorts of crazy shapes to encompass the areas we want to target. Spectre’s 20:20s is a really good feature that you can do quickly and send out to 100s of homeowners all at once.”
Market-leading results in just 30 seconds
Swapping manual canvassing for automated prospecting means Rosie’s team can spend less time generating more instructions; Winkworth Wimbledon can achieve market-leading results in just thirty seconds by sending a batch of letters through our software every morning. And it doesn’t hurt that our suite of marketing tools is extremely straightforward to use either.
“Spectre is very slick and it’s easy to see where to go next and what to do. We did look at a few other prospecting systems, but the ease of use and time-saving aspects of Spectre won us over.”
Spectre’s automation and time-saving tools mean this Winkworth branch can instead use their manpower to have meaningful conversations with homeowners who are actually interested in using their services and get them on board going forward with their agency.
Support like no other
While joining Spectre has helped Winkworth Wimbledon create a more focused prospecting strategy by optimising their marketing budget and maximising their ROI, it’s been the support provided by the Customer Success team that has made their time so far with Spectre particularly remarkable.
“The support from our Customer Success Manager, Hana, has been really good. She’s given us lots of good pointers going forwards like ideas for different letters to send out, and how to use Canva to improve our letterheads.”
Our team are dedicated to helping all our agents, including Rosie and her team, create impactful messaging that truly showcases their agency, get this messaging into the right hands, and overcome any challenges they may face along the way. After all, Spectre isn’t just a leading suite of marketing tools, but the team working hard behind the scenes to bring it all together.
