Just like with any other industry, the property sector has been forced to keep up with the momentum of the digital revolution that has taken place over the last couple of decades.
Originally, prospecting for agents meant driving around the streets on the lookout for competitor boards as their only way of canvassing on-market properties to win second instructions.
So, 8 years ago, Spectre was created to disrupt the industry and redefine the entire process of prospecting… Spectre has since dominated the PropTech sphere, narrowing the time it would usually take to carry out prospecting from days or weeks to minutes and seconds.
Since its inception, Spectre has helped thousands of agents across the country to win over 150,000 instructions which has translated into a mind-blowing £900 million worth of estimated agency fees.
How has PropTech benefited agents?
The sophistication of PropTech has reached such a level that there isn’t a single agency who wouldn’t greatly benefit from adopting new tech. The evolution of technology within our industry has already significantly freed up agents’ time - but prospecting software is still constantly being refined and developed.
Thanks to advances in PropTech, marketing to properties has never been as easy or powerful, giving agents the ability to to send targeted and relevant campaigns in just a few clicks.
And the proof is in the amazing results that agents are seeing every single day. Our suite of tools has helped Spectre agents to secure fees of over £22 million every month and, on average, clients that have been using Spectre for 2 years have seen their market share increase by a remarkable 34%.
In recent months, Spectre’s advances in areas like AI and automation have catalysed the evolution of prospecting, introducing a more fine-tuned way of winning instructions totally hands-free.
When we first launched Spectre AI, the model increased the efficacy of direct mail by an incredible 240%, but the beauty of machine learning is just that… it learns. And, over the last 18 months, there have been 81 new versions of the model which has increased the efficacy of our clients' direct mail by 300%.
And the limits of modern-day prospecting don’t stop there.
After analysing our own data, we discovered that sending daily prospecting material can increase an agent’s instruction numbers by a mind-blowing 330%. This is because targeting homeowners consistently and at the times they’re most likely to consider moving or switching agents can dramatically increase the likelihood of instruction.
Therefore, tools like Spectre Automation are having a significant impact on overall returns, all while saving agents over 50 hours per month compared to previous manual methods.
What’s next for prospecting?
Spectre has led the charge in overhauling and redefining prospecting to keep agents right at the forefront of better instruction generation.
But with things like AI becoming more accessible and commonplace within the industry, the future of PropTech innovation is poised for even more serious growth and development… and Spectre is, once again, paving the way for these changes.
Thanks to Spectre, the future of direct mail marketing is changing once again... and soon, it will become even more hyper-targeted with the ability to create bespoke, audience-specific campaigns to both on and/or off-market properties, faster than ever.
The emergence of Spectre has completely disrupted the way the industry works - and we aren’t stopping there…
We’ll be showcasing all of the ways we’re continuing to dominate the market to offer our clients a gold-standard level of prospecting in our Spectre Showcase, ‘Prospecting Redefined’.
