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Thanks to the rapid evolution of sophisticated prospecting tools, estate and letting agents are now well-positioned to create and send direct mail marketing campaigns, and the returns, particularly with on-market prospecting, can be extraordinary.
However, translating those same high returns with off-market properties is an entirely different ball-game. Creating highly targeted, relevant, and eye-catching off-market campaigns is usually reserved for larger agencies who have the budget to employ dedicated marketing expertise and design resources.
But that has all changed…
A few days ago, we invited agents from across the country to join our Spectre Showcase, titled ‘Prospecting Redefined’ where we announced the release of our brand-new feature, Spectre Campaigns… a new way of prospecting to on and off-market properties.
In a nutshell, Spectre Campaigns combines the power of AI-driven direct mail marketing, unrivalled property data, and beautifully designed and fully editable templates to give every single one of our agents the ability to build, refine, and send hyper-targeted campaigns in just minutes.
What is Spectre Campaigns?
Built with both Sales and Lettings in mind, Spectre Campaigns provides an efficient, repeatable, and completely measurable way for our clients to win instructions and gain market share fast.
Ahead of building this revolutionary way of prospecting, we identified three key pain points that most agents face when creating a campaign.
- Creating a high-quality campaign with messaging and artwork
- Refining the audience to target
- Replicating successful campaigns to reuse and nurture audiences
Spectre Campaigns addresses each of these challenges and more, allowing users to create cost-effective campaigns that increase brand awareness and win instructions consistently, regardless of their agency’s in-house marketing resources.
How is Spectre Campaigns redefining prospecting?
Spectre Campaigns is single-handedly combining the power of AI-driven direct mail marketing, award-winning property data and hundreds of pre-designed campaigns so you can create bespoke, hyper-targeted campaigns that can be refined and sent in just minutes.
Spectre is the only prospecting tool to supercharge agents’ direct mail marketing with AI which has significantly increased success rates. Alongside that, we’re the only supplier giving users completely free access to a comprehensive suite of editable postcard templates.
Let’s find out how...
An entire library of inspiration.
Spectre Campaigns comes with a catalogue of pre-designed and editable postcard templates. In fact, you can choose from a range of design options that span seasonal to brand awareness campaigns.
Alternatively, Spectre clients can choose to create their own bespoke campaign design from scratch using our simple built-in design tool.
Effortlessly fine-tuned campaigns.
With Spectre Campaigns, you can send the right message to the right people every single time. Forget blanket mail drops… now, you can send highly targeted and effective campaigns for the best possible ROI, targeting properties by things like:
- Area or street
- Property value
- Property size
- Tenure
- On-market status
- Council Tax Band
- EPC rating
- And much more
Direct mail supercharged by AI technology
Agents are so frequently bound by budget; however, with Spectre Campaigns that doesn’t need to be a problem.
With Spectre, you can simultaneously trim down the size of your campaign while skyrocketing its effectiveness by targeting the properties that are most likely to instruct. Trained on millions of pieces of direct mail from agents just like you, Spectre AI is proven to increase ROI from direct mail by 300%.
The Propensity to Sell Model is designed to optimise your marketing spend and supercharge your ROI. Trained on millions of pieces of direct mail from agents everywhere, Spectre AI can intelligently identify the properties you should be targeting to optimise your return on investment and take your marketing to the next level.
Save your best campaigns to use again.
Any time you have a certain campaign that has performed well, you can save it and use it again. With Spectre Campaigns, our users can access a list of all of their past campaigns with the previous filters and targeting criteria stored so any campaign can swiftly be replicated and reused for follow ups or edited without needing to go through the entire process again.
Imagination is your only limitation.
The possibilities are endless when it comes to agency marketing which can feel quite overwhelming when it comes to creating and executing campaigns that are successful.
Spectre Campaigns tackles this problem and opens up a vast scope of possibilities for your marketing that are already pre-designed for you. Now, you can target any specific group of people or properties, with any type of message to meet your specific goals.
This means you can utilise Spectre Campaigns for a range of different use cases including things like:
- Targeting high value properties for big wins.
- Advertising a promotional offer to attract new clients.
- Finding tentative vendors a new home.
- Spreading brand awareness with seasonal and festive campaigns all year round.
Want to find out more?
We invite you to watch our recent Spectre Showcase Event, where we demonstrate how Spectre Campaigns works and the significant impact it could have on agency marketing.
If you have any further questions or you would like a full look at Spectre’s suite of tools, you’re welcome to book a demo here.
If you’re already a Spectre Client, Spectre Campaigns is ready to start using in your account now. But remember, your Customer Success Manager is already on hand to help and support you in using this new feature.
